A promotional SMS is a message sent by a brand to prospects and customers informing them about promotions, discounts, and offers. Marketers run promotional campaigns to increase customer engagement and rocket sales. Wizweb allows you to create branded subscription forms, automate SMS sending, and personalize the messages for better performance.

Companies can send promotional SMS only to prospects and customers with non-DND status and opt-in numbers. When done right, this kind of SMS can help a brand attract new customers and, thus, achieve more sales. That said, it is quite easy to reap these benefits by using a reliable service such as Wizweb to send promotional SMS.

Personalize the message and target

Personalizing your message is a sure way to create a great promotional SMS. Businesses must craft messages while taking into account the demographics of their audience, for instance, age, gender, occupation, and so forth. Also, it is vital to compose messages that factor in various marketing metrics. That way, a company can send targeted messages that appeal to the recipients more.

Be professional

Refrain from using slang, abbreviations, and emoticons when communicating with clients via promotional SMS. Apart from that, here are some other tips for creating appealing messages while maintaining professionalism:

  1. Do not be impersonal as if you are talking to a robot.
  2. Use language that is consistent with the brand’s identity and style.
  3. Only use an emoticon if it adds substantial value to the message.
  4. Never use caps.
  5. Refrain from using too many question marks or exclamations.
  6. Use a single exclamation and question marks when necessary.
Be precise

Marketers should ensure that their promotional SMS conveys their desired message with ease. For instance, if a brand is advertising a sale, the SMS should say when the sale begins and when it ends. Moreover, marketers should make sure they specify what items are on sale. Merely stating “enjoy discounts” can be quite misleading. Instead, you could say, “enjoy 15% discounts on all baby shoes.” The bottom line here: the more specific the information, the better.